E-commerce Case Studies and Playbooks

Order Risk Rules Engine - real-time screening to cut fraud and speed fulfillment

Pre-capture screening, IP geo and proxy checks, risk lists, payment pattern analysis, address validation, and ERP/fraud API signals with auto-release vs review routing.

Results: +2 to +4 pp approval rate, -15 to -30% chargebacks, -10 to -20% false declines.

https://www.alexgranovskiy.com/case-study-order-risk-rules-engine/

On-Site Search and Merchandising System - relevance, ranking, and controls

Relevance tuning, SEO-safe facets and zero-result fallbacks, inventory and margin-aware ranking, and operator-friendly merchandising controls.

Results: +8 to +15% search revenue, -20 to -40% zero-result rate, +5 to +12% add-to-cart from search sessions.

https://www.alexgranovskiy.com/case-study-search-merchandising/

Semantic Query Clustering Engine - SERP overlap clustering for ecommerce SEO

Cluster queries by shared SERP results to consolidate pages, reduce duplication and cannibalization, and strengthen topical authority.

https://www.alexgranovskiy.com/case-study-semantic-query-clustering-engine/

E-commerce KPI Scorecard Playbook

Core KPI set plus weekly and monthly cadence across traffic, conversion, AOV, ROAS, payments and risk, operations, and marketplace health.

https://www.alexgranovskiy.com/e-commerce-kpi-scorecard-playbook/

Marketplace Operations Playbook

Buy Box, GMV, and margin levers with account health guardrails, listing hygiene, repricing, inventory and SLAs, plus weekly operational cadence.

https://www.alexgranovskiy.com/marketplace-operations-playbook/

Security Defense Layers - Edge and Server Playbook

Edge and web server defense layers to reduce bot and scanner traffic, block abusive requests, and apply baseline security headers before app code runs.

https://www.alexgranovskiy.com/security-defense-layers-edge-server-playbook/